7 Mistakes To Avoid In Typography For Brands On Social Media

Every brand in today’s world has made its presence on Social Media. Content always plays a significant role in every platform, like Instagram, tiktok, Twitter, etc. Brands are also putting considerable effort into delivering content people love and share. Every time it’s not about the quantity you make on the internet; it’s more about the quality. When we say a post, there are so many elements included in it, and one such is typography. Improve typography with tools from Boostability. If you are a brand that wants to make your typography so well, then try using the best Font generator and enhance your content performance. 

What is typography? How does it work on Social Media content? What are the mistakes to avoid in typography? You may find these questions on your mind. The answer is here! Continue reading the article for a better understanding. Let’s get started!

Typography and Its Role in Social Media

Typography is the design of letter forms that can be organized into words and sentences. It shall be thin, thick, bold, or slanting based on the designs. Till now, typography has been a powerful tool for brand communication. If you start right from scratch to build your brand, typography plays a significant role. The fonts and styles are more critical in logos, social media posts and videos, emails, and Text messages. 

7 Mistakes to Avoid in Typography

Font Suitability 

One of the significant ways that brands have to focus on is suitability. The main thing to notice here is that only some fonts suit your brand tone. Each font will serve different purposes. In the case of serious communications, you have to use certain types of fonts, whereas, in others, the font types would be different. 

Not Too Many Typefaces

Always remember throwing all types of fonts on your designs will not make your brand identity great. It is not a tactic to outshine your competition. You may use different typefaces but get to know where and how to use them. In general, more typefaces would be needed to maintain your brand personality. So be careful before you choose a font type. 

Try Font Pairings

Sometimes, two types of fonts will work better when you watch on social media. If you are an expert in typography, you should work on the two fonts and improve your social media posts. When you take a blog or website content, there will be a difference between the higher-weighted fonts and the other ones. 

Choosing the Wrong Colors of Fonts

You must choose different colors based on the visual designs or background. For example, most website fonts would be white or black. Before you choose the colors, look at your competitors. You will get on to the better idea. Even different colors also affect the psychology of the readers. Some denote peace, and some will be cheerful. Your colors will reflect the authentic style of your business. 

Learn the Hierarchy 

Hierarchy on Text is where importance is given to specific headers and not to subheaders. Therefore, text Hierarchy will enhance the dynamic way of communicating the thoughts to the audience. For example, if you have a special offer on your company, you shall include it on the top of the social media posts with a bigger font size. In addition to the visual appeal, use simple words. This highlights the font style you choose. Analyze with a Word Frequency Counter to avoid difficult words that spoil retention.

Spacing Mistakes

Sometimes, you may need to correct spacing. For example, in some typefaces, the letters would be so close that they would be difficult to read. Then your readability would be affected. Only if your fonts are easy to read would it be great. If you want to make your fonts better, you should leverage a free font generator and make it better. 

Customize and Track Your Progress

If you want to improve your digital presence, then better customize your typography. Try out different styles and use them in your posts. You shall track the progress and then have a set of fonts for usage. Continuously track your progress and change the font types as per your wish. Learning typography is straightforward only if you focus on the fonts. 

Wrapping Up

Those mentioned above are the top typography mistakes that a brand should make. So learn and avoid errors as much as possible. This article will help you to rectify the font mistakes, and you shall create dazzling posts. Once you practice, you shall get it just right! Thanks for reading the article.